Iconic London Underglaze Grippy Primer (Underglaze Long-wear PDRN Grippy Primer with Hyaluronic Acid)

What it is
Base locked, makeup secured. Designed to strengthen your base and lock in your makeup for up to 12-hour wear. Forget patchy, cakey makeup - our Underglaze Grippy Primer creates a lightweight yet powerful base that improves makeup application, finish and wear - without being sticky, heavy or pilling. Our innovative "glaze-to-grip" technology delivers dewy-glass skin and a flexible grip in one step. It acts like a magnet to hold makeup in place, while reducing creasing, fading and patchiness for a flawless finish. Infused with next-gen plant-derived PDRN, Hyaluronic Acid, and Niacinamide, our makeup-skincare hybrid doesn't just prime; it helps to smooth, hydrate and rejuvenate your skin's appearance. The result? A dewy, glazed finish and budge-proof makeup.

WHY YOU'LL LOVE IT

12-Hour Power Grip: Provides a lightweight yet powerful grip that locks makeup in place - without being sticky, heavy or pilling.

Instant Glaze - Delivers a dewy, glass-skin finish without the oily, greasy feeling.

Bouncy Water-Gel Texture - Creates a smooth, plump base for makeup and leaves skin feeling hydrated and refreshed.

Budge-Proof Makeup - Helps combat creasing, fading and sliding for a longwear, flawless finish.

KEY INGREDIENTS

Makeup-skincare hybrid. Powered by;

Plant-Derived PDRN - Renowned for its skin-rejuvenating benefits.

Hyaluronic Acid - Hydrates and plumps the appearance of the skin.

Niacinamide - Helps to refine and smooth skin texture.

HOW TO USE: Minimum prep. Maximum hold. Shake, drip, and grip. Apply a few drops and blend into the skin with your fingertips. Wait 60 seconds for the primer to activate, then apply your makeup as usual. Suitable for all skin tones.

• Depth: 104 MM
• Height: 40 MM
• Width: 40 MM