Iconic London Soft Touch Blush

Meet the miracle blush you've been dreaming of. Tired of blush that fades too fast, looks dry and doesn't blend seamlessly? Iconic London's new soft-focus blush gives you effortless, radiant, pillow-soft cheeks. Packed with skin loving ingredients: Vegan Collagen, Hyaluronic Acid, Squalane and Ceramides to help plump, hydrate and smooth skins appearance. It's blendable, buildable and blurs for a perfect second-skin finish. Our miracle formula blends like a cream and blurs like a powder the innovative plush cream-to-powder formula melts into skin, then sets to a soft-focus satin-blur finish. The perfect balance between matte and glow. It helps to blur skin and smooth the appearance of texture, for a diffused, airbrushed finish. Leaves cheeks looking flushed, fresh and flawless. HOW TO USE Blush. Build. Blur. Use your fingertips or a brush to apply, buff and blend the product onto cheeks. Our buildable formula is designed to seamlessly mix, blend and layer for a soft flush or bold pop of colour.