Catch 'em all? Easier said than done, but this range gives you a solid head start. Pokemon has been a genuine phenomenon for nearly three decades now, and the obsession shows absolutely no sign of cooling off. Kids who grew up with Pikachu are now buying these toys for their own little ones, which tells you everything about how much staying power this franchise has.
From trading card packs that spark serious playground buzz to action figures, plush toys, and battle sets, there is plenty here to keep collectors and casual fans equally hooked. Birthdays, holidays, or just-because gifts, Pokemon lands every time.
If you want to narrow things down by character, the Pokemon character toys edit is a great place to dig in and find exactly the right pick for your favourite trainer.
