The World's Favourite Toy
Not only is LEGO the most well known and loved toy brand the world over, it is also officially recognised as the single most powerful brand in the world. It's not very hard to see why the little building blocks with their funny looking yellow mini figures are so popular. Suitable for girls and boys of any age (not to mention adults as well!), they are literally buckets of fun for the whole family!
There's now even a hugely popular series of award winning LEGO Video Games available on all systems, as well as popular TV shows. It is a true cultural phenomenon!
Everything (About LEGO) Is Awesome!
LEGO toys really have gone from strength to strength since their humble beginnings in 1949. First created by Danish toymaker Ole Kirk Christiansen, the multi-coloured building blocks quickly spread around the world, to the point where there is scarcely a home out there that doesn't have one or two of these fun construction sets in it.
Like every great success story worth its salt, it was only a matter of time before Hollywood came knocking at LEGO's shiny brick door. In 2014 The LEGO Movie finally hit cinema screens across the world. The film was a roaring success, bringing in almost $500 million at the world box office and getting an Oscar nomination for the hit song Everything Is Awesome!
All of your Favourite Characters in Brick Form!
There is scarcely a popular franchise in the world that has yet to be given the LEGO treatment. Arguably the most well known movie franchise of all time, Star Wars leads the line with its vastly popular range ofLEGO Star Wars figures, vehicles and playsets, recreating everything from each of the movies as well as the extended universe.
Now you can find LEGO versions of everyone from your favourite Friends and Disney characters to the world's greatest superheroes from both the Marvel and DC universes such as Spider-Man and Batman. Even the dinosaurs of Jurassic World and the funky universe of Minecraft have gotten in on the act - the possibilities truly are endless!