More Than Meets The Eye!
The Transformers are a melding of two classic toy ideas. Everyone knows that kids love playing with toy cars and robots, so some bright Spark figured out that creating a toy robot that changed into a car or a truck would be a must have for kids of all ages - and they were right! Essentially two toys in one, they're tonnes of fun!
Robots in Disguise!
The story of the Transformers is a simple one, two rival factions of intelligent robots from outer space find themselves on the planet Earth after being at war for millions of years. The heroic Autobots, led by the courageous Optimus Prime, must disguise themselves as Earth-based vehicles, hiding in plain sight, as they do everything in their power to protect the Earth and its people from the evil Decpeticons and their leader, the maniacal Megatron.
Who will win the battle? That's up to your kids to decide!
Beyond Good, Beyond Evil, Beyond Your Wildest Imagination!
Ever changing, the Transformers have come a long way since they first appeared on the toy scene over 30 years ago, taking on strange and exciting new forms as they go. Gone are the days when these cartoon characters only changed into automobiles and aeroplanes (or the occasional tape deck recorder!). Nowadays, the robots in disguise are the stars of blockbuster movies and can take on pretty much any form they want, from spaceships and giant super robots made up of multiple smaller robots joined together to military hardware like tanks and helicopters and even dinosaurs (we call them Dinobots)! This means that the adventures the Transformers can undertake are limited only by your kids' imaginations - and that's one thing they never run out of!
In addition to playing with a range of toys and action figures, your child can become a Transformer for a day, stepping into the big shoes of heroes like Optimus Prime and Bumblebee with our selection of children's Transformers costumes and fun role play accessories.