Introducing the Everyday Collection

Welcome to your capsule collection of versatile pieces that make your wardrobe work harder, help you do your bit for the planet, and all at great prices

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Everyday style

These versatile pieces will fit seamlessly into your wardrobe, so you can re-fresh your outfits season after season

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How to wear the soft blazer

From work to weekend, this is that effortless piece that elevates every outfit

How to wear the biker

A great biker feels just at home with denim as it does with your favourite dress

Men’s Everyday Edit

It’s all about those pieces you reach for time and time again, with endless combinations that keep your wardrobe feeling fresh

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Everyday for them

Amazing value and brilliant quality that’ll last wash after wash, making it easy to keep on top of their wardrobe as they grow

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Very Conscious

We’re building our collection to include 100% more sustainable cotton by 2025 and for now, lots of the pieces you shop are already made from BCI cotton

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Kinder denim

We’re using denim that is better for the environment, using less water and chemicals than conventional denim methods

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Everyday at home

Whether it’s a little finishing touch or things you can’t do without, the Everyday Collection is all about great quality updates at prices you’ll love

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